FOUNDED
in charleston, sc. 2020.

I am a lifelong denimhead, which began in 2nd grade with my first pair of Guess jeans that zipped at the ankle. The year was 1986 in small town Oklahoma, and I was hooked. It was that immediate surge in confidence for me.
Me: these feel good and damn I look cool.

Add my jeans addiction (which for the last 10+ years, my weakness has been vintage) with a degree in Physical Therapy and what do you get? Well, for 20 years it was my means to an end: more jeans. Add in a pandemic and a baby at 42, and I wanted to pivot. I reevaluated my priorities and realized I wanted to stay home with my daughter, first and foremost, and I wanted to take a chance on me - and my eye for incredible denim (and love of shopping for my friends).

I have always been a Bowie fan, and I ALMOST opened a denim bar in 2009 that was to be called - Jean Genie. So here we are… years later.

I can’t wait to see what adventures you and your “new” old Levi’s get into!

PREVIOUSLY LOCATED ON ETSY.

STILL me, JUST BETTER.